This course prepares students for success in the retail industry by providing them with the essential knowledge and skills needed to excel in sales and marketing positions. Through a combination of theoretical foundations and practical applications, students will gain a deep understanding of retail operations, consumer behavior, and effective marketing strategies. By the end of the course, students will be equipped to develop and implement successful sales and marketing plans, drive business growth, and thrive in the dynamic retail landscape.
What you'll learn
- Introduction to Retail Sales
- Retail Selling Techniques
- Introduction to Consumer Behaviour
- Models of Consumer Behaviour
- Culture and it's influence on Consumer Behaviour
- Online Consumer Segmentation & Targeting
