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Online Course Digital Marketing
Management And Finance

Digital Marketing

Digital marketing is crucial for BBA students as it involves promoting products and services through online platforms like social media, websites, and search engines. It enables businesses to reach a broader audience, understand customer behavior, and boost brand awareness. Key areas include SEO, content marketing, email marketing, and social media marketing. Learning digital marketing equips students with practical skills, enhances career prospects, and supports entrepreneurship. Being cost-effective and measurable, it is essential for modern marketing strategies and business growth today.
Course ModeOnline
Duration1 Week
Starts06 Jul 2026
Ends10 Jul 2026
Course Fee
₹1,000 /-
Registration Closed
About The Course

Overview

The Digital Marketing course is designed to provide students with knowledge and practical skills related to online marketing and digital business promotion. This course helps learners understand how businesses use digital platforms to reach customers, build brand awareness, and increase sales.

The course covers important topics such as social media marketing, search engine optimization (SEO), content marketing, email marketing, online advertising, web analytics, and digital branding. Students also learn how to create effective marketing strategies using modern digital tools and platforms.

By completing this course, students develop creative, analytical, and communication skills that are essential for careers in marketing, advertising, e-commerce, and business development. The course prepares learners for job opportunities in the fast-growing digital industry and helps them adapt to modern business trends.

Learning Goals

Course Outcomes

  1. Understand Core Concepts

    • Explain the fundamentals of digital marketing
    • Differentiate between channels like SEO, social media, email, and paid ads

  2. Apply SEO Basics

    • Perform basic keyword research
    • Optimize simple content for search engines
    • Understand tools like Google Search Console and Google Analytics

  3. Manage Social Media Platforms

    • Create engaging content for platforms like Instagram and Facebook
    • Plan basic social media strategies
    • Analyze engagement metrics

  4. Develop Content Marketing Skills

    • Write basic blog posts and marketing content
    • Understand content planning and scheduling
    • Apply beginner-level copywriting techniques

  5. Understand Paid Advertising

    • Describe how online ads work
    • Create simple campaigns using Google Ads
    • Identify target audience and budget basics
Curriculum

Course / Modules

Day 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Difference between traditional vs digital marketing
  • Key channels:
    • SEO (Search Engine Optimization)
    • SEM (Search Engine Marketing)
    • Social Media Marketing
    • Email Marketing
    • Content Marketing
  • Understanding customer journey (Awareness → Consideration → Conversion)
    Activity: Pick a brand and identify which digital channels they use.

Day 2: Website Basics & SEO

  • What is a website & landing page
  • Introduction to SEO:
    • Keywords
    • On-page SEO (titles, meta tags)
    • Off-page SEO (backlinks)
  • Tools: Google Search Console, Google Analytics
    Activity: Find 5 keywords for a business idea and analyze search intent.

Day 3: Social Media Marketing

  • Platforms overview: Instagram, Facebook, LinkedIn
  • Content types: reels, posts, stories
  • Basics of social media strategy
  • Engagement metrics (likes, shares, reach)
    Activity: Create 3 sample posts for a brand.

Day 4: Content Marketing

  • What is content marketing?
  • Types: Blogs, Videos, Infographics
  • Content planning & calendar
  • Basics of copywriting
    Activity: Write a short blog post (300–500 words) on any topic.

Day 5: Paid Advertising (PPC)

  • Introduction to paid ads
  • Platforms: Google Ads, Meta Ads Manager
  • Concepts: CPC (Cost per Click), Target audience, Ad creatives
    Activity: Design a simple ad campaign (objective, audience, budget).
Learn From Experts

Our Trainers

Mr. Samyak Jain
Mr. Samyak Jain
Digital marketing Expert MBA, (Marketing & HR) from International Institute of Professional Studies, DAVV 2017 Batch passout Mr. Samyak Jain i...
Need More Information?

Contact

Name: Dr.Purnima Chourasiya

Mobile No: 9926720444

Email: [email protected]