Overview
The Digital Marketing course is designed to provide students with knowledge and practical skills related to online marketing and digital business promotion. This course helps learners understand how businesses use digital platforms to reach customers, build brand awareness, and increase sales.
The course covers important topics such as social media marketing, search engine optimization (SEO), content marketing, email marketing, online advertising, web analytics, and digital branding. Students also learn how to create effective marketing strategies using modern digital tools and platforms.
By completing this course, students develop creative, analytical, and communication skills that are essential for careers in marketing, advertising, e-commerce, and business development. The course prepares learners for job opportunities in the fast-growing digital industry and helps them adapt to modern business trends.
Our Trainers
Mr. Samyak Jain
Digital marketing Expert
MBA, (Marketing & HR) from International Institute of Professional Studies, DAVV 2017 Batch passout
Mr. Samyak Jain is a seasoned Digital Marketing and AI Strategy Expert with over 10+ years of industry experience, having successfully managed 50+ national and international clients across diverse sectors. He is widely recognized for his ability to integrate cutting-edge Digital marketing and AI tools with modern business practices, enabling organizations to enhance productivity, streamline operations, and make data-driven decisions.
With a strong focus on practical application, Mr. Jain brings rich industry insights and hands-on expertise to his sessions. His approach simplifies complex Digital marketing and AI concepts and aligns them with real-world business needs, making him an invaluable resource for this SSS Programme on “ Digital Marketing.” Participants will benefit from his strategic perspective and learn how to effectively leverage Digital marketing and AI to transform their day-to-day professional tasks.
Modules
Day 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Difference between traditional vs digital marketing
- Key channels:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Understanding customer journey (Awareness → Consideration → Conversion)
Activity: Pick a brand and identify which digital channels they use.
Day 2: Website Basics & SEO
- What is a website & landing page
- Introduction to SEO:
- Keywords
- On-page SEO (titles, meta tags)
- Off-page SEO (backlinks)
- Tools: Google Search Console, Google Analytics
Activity: Find 5 keywords for a business idea and analyze search intent.
Day 3: Social Media Marketing
- Platforms overview: Instagram, Facebook, LinkedIn
- Content types: reels, posts, stories
- Basics of social media strategy
- Engagement metrics (likes, shares, reach)
Activity: Create 3 sample posts for a brand.
Day 4: Content Marketing
- What is content marketing?
- Types: Blogs, Videos, Infographics
- Content planning & calendar
- Basics of copywriting
Activity: Write a short blog post (300–500 words) on any topic.
Day 5: Paid Advertising (PPC)
- Introduction to paid ads
- Platforms: Google Ads, Meta Ads Manager
- Concepts: CPC (Cost per Click), Target audience, Ad creatives
Activity: Design a simple ad campaign (objective, audience, budget).
Outcomes
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Understand Core Concepts
- Explain the fundamentals of digital marketing
- Differentiate between channels like SEO, social media, email, and paid ads
-
Apply SEO Basics
- Perform basic keyword research
- Optimize simple content for search engines
- Understand tools like Google Search Console and Google Analytics
-
Manage Social Media Platforms
- Create engaging content for platforms like Instagram and Facebook
- Plan basic social media strategies
- Analyze engagement metrics
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Develop Content Marketing Skills
- Write basic blog posts and marketing content
- Understand content planning and scheduling
- Apply beginner-level copywriting techniques
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Understand Paid Advertising
- Describe how online ads work
- Create simple campaigns using Google Ads
- Identify target audience and budget basics
