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Digital Marketing Basics
Business & Management

Digital Marketing Basics

This one-week Winter School programme on Digital Marketing Basics is designed for MBA III Semester students to develop a fundamental understanding of digital marketing concepts, tools, and strategies. The programme will cover key areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, online advertising, and digital marketing analytics. Through practical examples, interactive sessions, and industry-oriented activities, students will gain insights into how businesses use digital platforms to reach customers, build brands, and improve marketing performance. The programme aims to enhance students’ digital marketing knowledge and prepare them for emerging career opportunities in the digital business environment.
Course ModeOnline
Duration1 Week
Starts11 Jan 2027
Ends15 Jan 2027
Course Fee
₹1,000 /-
Enroll Now
About The Course

Overview

The course Digital Marketing Basics is a one-week Winter School programme designed for MBA III Semester students to provide an understanding of the fundamentals of digital marketing and its role in modern business. It introduces students to digital marketing channels, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising. The course also focuses on digital marketing strategies, customer engagement, brand promotion, and performance measurement using digital analytics. Through practical examples and interactive learning, students will develop essential digital marketing skills and understand how organizations use digital platforms to achieve business and marketing objectives.

Learning Goals

Course Outcomes

Learning Outcomes

By the end of the one-week Winter School programme, students will be able to:

  1. Understand the principles and practices of effective business communication.

  2. Develop professional email writing, presentation, and interpersonal communication skills.

  3. Explain the basic concepts, tools, and channels of digital marketing.

  4. Identify suitable digital marketing strategies for different business objectives.

  5. Prepare and present a basic digital marketing campaign using effective communication techniques.

Curriculum

Course / Modules

Course Approach: Conceptual learning, practical activities, case studies, presentations, and interactive sessions.

Course Module and Daily Schedule

Day 1: Fundamentals of Business Communication

  • Meaning, nature, objectives, and importance of business communication

  • Types and process of communication

  • Verbal, non-verbal, written, and digital communication

  • Barriers to effective communication and ways to overcome them

  • Practical activity: Business introduction and professional communication exercise

Day 2: Professional and Corporate Communication Skills

  • Business email and report writing

  • Presentation skills and public speaking

  • Group discussions, interviews, and meeting etiquette

  • Negotiation, teamwork, and interpersonal skills

  • Practical activity: Email drafting and group presentation

Day 3: Introduction to Digital Marketing

  • Meaning, scope, and importance of digital marketing

  • Traditional marketing versus digital marketing

  • Digital marketing channels and customer journey

  • Introduction to social media marketing

  • Practical activity: Identifying digital marketing strategies used by popular brands

Day 4: Digital Marketing Tools and Strategies

  • Search Engine Optimization (SEO) fundamentals

  • Content marketing and copywriting

  • Email marketing and online advertising

  • Introduction to digital marketing analytics

  • Practical activity: Designing a basic social media campaign

Day 5: Integrated Marketing Communication and Project Presentation

  • Integrating business communication with digital marketing

  • Online brand reputation and professional digital etiquette

  • Customer engagement and communication strategy

  • Developing a basic digital marketing plan

  • Student presentations, feedback, and course assessment

Learn From Experts

Our Trainers

Dr. Kanchan Sonik
Dr. Kanchan Sonik
Visionary leader with 15+ years of progressive experience in Leadership Development, Learning & Development, Organizational Transformation, Program Ma...
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Frequently Asked Questions

Answer 1. It is a one-week academic programme designed to enhance students’ understanding of digital marketing and business communication through practical learning and interactive sessions.