Overview
Basics of social media marketing
Introduction to SEO techniques
Content creation skills
Understanding digital tools & analytics
Our Trainers
Mr. Samyak Jain
Digital marketing Expert
MBA, (Marketing & HR) from International Institute of Professional Studies, DAVV 2017 Batch passout
Mr. Samyak Jain is a seasoned Digital Marketing and AI Strategy Expert with over 10+ years of industry experience, having successfully managed 50+ national and international clients across diverse sectors. He is widely recognized for his ability to integrate cutting-edge Digital marketing and AI tools with modern business practices, enabling organizations to enhance productivity, streamline operations, and make data-driven decisions.
With a strong focus on practical application, Mr. Jain brings rich industry insights and hands-on expertise to his sessions. His approach simplifies complex Digital marketing and AI concepts and aligns them with real-world business needs, making him an invaluable resource for this SSS Programme on “ Digital Marketing.” Participants will benefit from his strategic perspective and learn how to effectively leverage Digital marketing and AI to transform their day-to-day professional tasks.
Modules
Day 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Difference between traditional vs digital marketing
- Key channels:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Understanding customer journey (Awareness → Consideration → Conversion)
???? Activity:
Pick a brand and identify which digital channels they use.
????️ Day 2: Website Basics & SEO
- What is a website & landing page
- Introduction to SEO:
- Keywords
- On-page SEO (titles, meta tags)
- Off-page SEO (backlinks)
- Tools:
- Google Search Console
- Google Analytics
???? Activity:
Find 5 keywords for a business idea and analyze search intent.
????️ Day 3: Social Media Marketing
- Platforms overview:
- Content types: reels, posts, stories
- Basics of social media strategy
- Engagement metrics (likes, shares, reach)
???? Activity:
Create 3 sample posts for a brand.
????️ Day 4: Content Marketing
- What is content marketing?
- Types:
- Blogs
- Videos
- Infographics
- Content planning & calendar
- Basics of copywriting
???? Activity:
Write a short blog post (300–500 words) on any topic.
????️ Day 5: Paid Advertising (PPC)
- Introduction to paid ads
- Platforms:
- Google Ads
- Meta Ads Manager
- Concepts:
- CPC (Cost per Click)
- Target audience
- Ad creatives
???? Activity:
Design a simple ad campaign (objective, audience, budget).
Outcomes
1. Understand Core Concepts
- Explain the fundamentals of digital marketing
- Differentiate between various channels like SEO, social media, email, and paid ads
2. Apply SEO Basics
- Perform basic keyword research
- Optimize simple content for search engines
- Understand how tools like Google Search Console and Google Analytics work
3. Manage Social Media Platforms
- Create engaging content for platforms such as Instagram and Facebook
- Plan basic social media strategies
- Analyze engagement metrics
4. Develop Content Marketing Skills
- Write basic blog posts and marketing content
- Understand content planning and scheduling
- Apply beginner-level copywriting techniques
5. Understand Paid Advertising
- Describe how online ads work
- Create simple campaigns using Google Ads
- Identify target audience and budget basics
